Better Today

Written by

Alex Grecu

Published on

9 June, 2025

Engagement Lift Across Every Metric

A complete alignment between brand mission and digital presence.

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Visitors now spend three times longer engaging with content compared to the previous site, showing stronger interest and deeper connection.

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Overview

Better Today approached us with a challenge: create a digital experience that not only reflects their purpose-led mission but also elevates user trust and engagement. The goal was to transform a brand with vision into a brand that resonates online.

Challenge

To design a website that authentically communicates Better Today’s mission while improving usability, engagement, and perceived authority.

Solution

We built a brand-first platform that translated their values into digital form. From seamless user flows and responsive design to SEO-ready structure and analytics integration, every detail was crafted to make their story clear and compelling.

Results

Since launch, Better Today has seen stronger engagement, reduced bounce rates, and a sharper brand presence in their industry. The result: a digital identity that not only reflects who they are but actively drives deeper connections with their audience.

Summary

Better Today are nevoie de un website rapid, clar si credibil, care explica oferta fara frictiune si transforma vizitatorii in lead-uri (cereri, programari, mesaje). Proiectul urmareste o structura simpla, continut usor de parcurs, si CTA-uri naturale, fara presiune, cu focus pe experienta pe mobil.

Obiective

Clarificarea mesajului si a ofertei intr-un flux usor de inteles
Cresterea conversiilor prin formulare/CTA-uri bine pozitionate
Consolidarea increderii (dovezi, testimoniale, rezultate, proces)
Performanta buna + baza SEO solida pentru crestere organica

Scope livrabil

Website realizat in WordPress + Elementor, cu pagini esentiale (Home, Despre, Servicii/Programe, Contact; optional Resurse/Blog). Include setari de design consistent, implementare responsive, sectiuni reutilizabile, si o zona de administrare simpla pentru update-uri rapide.

Functionalitati cheie

Formulare de contact / aplicare / programare (cu notificari email)
Integrare newsletter/email marketing (ex. Brevo/Mailchimp) daca e necesar
Tracking conversii (GA4 + GTM: click-uri pe CTA, submit form, scroll)
SEO tehnic de baza (metadata, headings corecte, indexare, sitemap)
Optimizare performanta (imagini, caching, lazy load, minificare)

Proces de lucru

Discovery scurt pentru claritate (mesaj, pagini, CTA-uri), apoi wireframe rapid, implementare design, integrare continut, testare pe mobil/desktop, QA, si lansare. Dupa launch: suport scurt pentru bugfix + ajustari minore.

Rezultat asteptat

Un website care comunica direct “ce este Better Today”, “pentru cine e”, “cum functioneaza”, si ofera urmatorul pas potrivit (contact / programare / inscriere), cu incarcare rapida si fundatie buna pentru SEO si campanii.

“Lucrul cu echipa pe site-ul Better Today a fost surprinzator de simplu. Au inteles rapid ce vrem sa comunicam, au propus o structura clara, si au livrat un website care arata bine, se misca rapid si e usor de administrat.

Robert Susman

CEO

It Starts With a Conversation

Contact us

We want to hear your story, understand your goals, and see where you want to go. From there, we’ll map the digital system that helps you get there.

Aleea Leorda 5, Bucuresti

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